Entertainment and Media
An online MBA in Entertainment and Media applies management to the business of films, television, music, gaming, digital platforms, advertising and live events. You study media business models, content and audience strategy, advertising and brand communication, media planning and analytics, and the finance and operations behind production and distribution. The programme is delivered online. 1 university on this site offers it under this name so far, and the total programme fee starts from ₹2.2 L. It suits people in media, marketing, communication or creative businesses who want to manage the commercial side.
India's Leading Online University
Where Media and Entertainment Careers Lead
Roles named by career guides include Media Manager, Media Planning Manager, Media Strategist, Social Media Manager, Content Manager, Channel Head, Digital Media Analyst and Digital Media Producer. TV Producer is also cited, though one guide notes it is not an entry-level job.
Employers span television and news groups, print and digital publishers, OTT and music platforms, film production, gaming, radio, animation, advertising agencies and event companies. Career guides name groups such as HT Media, India Today, ABP and Prasar Bharati as examples. These are examples of the sector and not recruiters of any programme.
The sector is large and changing. The FICCI-EY report says India's media and entertainment sector reached ₹2.78 trillion in 2025, up 9 percent, and digital media passed ₹1 trillion for the first time. It projects ₹3.3 trillion by 2028, with new media above half of industry revenue.
Why Pick Entertainment and Media as Your Specialisation
Media is moving online and the numbers show it. The FICCI-EY report puts digital advertising at about 63 percent of ad revenue in 2025, digital subscription revenue up 60 percent to ₹163 billion and paid video subscriptions at 216 million. Companies need managers who understand both content and commercial models.
Not every part of the sector is growing. The same report shows linear TV advertising down 10 percent, radio revenue down 7 percent and video games down 17 percent after the ban on money-based gaming. A specialised MBA helps you judge which segments to build a career in.
The online format lets you stay in your current media or marketing role while you learn, and apply case work from your own channel, brand or production to your assignments.
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Chandigarh University
#19Eligibility for an Online MBA in Entertainment and Media
A bachelor's degree from a recognised university is the usual requirement, in any discipline. Minimum marks, entrance tests and work-experience rules vary by university, so check the programme page before applying. Experience in media, advertising or content helps but is not normally required.