Marketing and Human Resource Management
A dual-specialisation online MBA in Marketing and Human Resource Management pairs two people-facing fields: winning customers and managing employees. You study consumer behaviour, brand and digital marketing, and sales alongside talent acquisition, performance management, learning and development and employee relations. The programme is delivered online. 1 university on this site offers this combination so far, and the total programme fee starts from ₹1.75 L. It suits professionals in sales, communication or HR who want to work across brand and people, or lead teams that serve customers directly.
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Careers at the Intersection of Brand and People
Natural roles include Employer Branding Manager, Talent Acquisition and Recruitment Marketing lead, Internal Communications Manager, Sales Manager with team-building responsibility, HR Business Partner and Brand Manager. Both career guides also list L&D and engagement roles that benefit from communication skills.
ectors include IT and services, e-commerce, FMCG, consulting, retail and start-ups. Companies compete for customers and for talent in the same markets, so people who can handle both employer and consumer brand are increasingly useful.
The pathway leads to general management, commercial head or chief people and marketing roles in smaller firms.
Why Pair Marketing With HR
Employer branding is marketing aimed at candidates. Learning how to segment, message and measure helps recruiters attract talent, and learning how people are motivated helps marketers lead teams.
Sales and customer-facing teams depend on good hiring, training and incentives. A manager with both skills can design the whole chain from recruitment to results.
Studying online lets you apply both subjects at work immediately, whether in a hiring drive, a campaign or a team-building project.
Choose your University
Discover a world of accredited and internationally recognized graduate and postgraduate programs, all available online. Our platform connects you to top UGC recognised online universities in India.
JAIN (Deemed-to-be University), Bengaluru
#62JAIN (Deemed-to-be University), Bengaluru
Eligibility for an Online MBA in Marketing and Human Resource Management
A bachelor's degree from a recognised university is the usual requirement, in any discipline. Minimum marks, entrance tests and work-experience rules differ by university. Check the exact rule on the programme page you apply to.